LARRY ZIERLEIN WORKING FOR THE REDSKINS?
On Thursday, the Washington Redskins inadvertently offered "Club seat Partial Season Ticket Plans" in an e-mail sent to folks parked on the team's season-ticket waiting list.
Specifically, the e-mail said:
"Fans asked for it . . . the Redskins answered! Partial season ticket plans go on sale today . . . take advantage of this unique opportunity to purchase the best locations at FedExField for the 2007 season. For the first time ever, the Washington Redskins are introducing Club seat Partial Season Ticket Plans. Be at FedExField during the 2007 season . . . you pick your plan. Act now by calling 1-301-276-6800, quantities are limited.
"Be a part of the excitement! Be a part of the team! Bring a friend or client and experience VIP treatment with the best tickets in the stadium, the Joe Gibbs Club Level."
The only problem? The team said the next day that the e-mail never should have been sent.
In an e-mail sent on Friday, the team "clarified" the situation.
"In an error this week, an email intended for internal discussion with a marketing partner of the Washington Redskins was mistakenly sent to a number of people on the team’s waiting list for seats at FedEx Field.
"The offer contained in the email – partial season tickets for the team's Club seats – is not a valid offer.
"'The email went out by mistake. One of our broadcast advertising partners was suggesting a potential program, leading to some internal confusion,' said Mitch Gershman, the team's Chief Operating Officer. 'We retract the email in its entirety. Seats at the stadium are sold only on a full-season and multi-year contractual basis.
"'I apologize for the error and any confusion or inconvenience it caused,” Gershman said, adding, 'There are just over 300 premium seats available for the upcoming season. The other 20,000 are all under long-term contracts.'
We're still trying to figure out how an internal discussion with a marketing partner resulted in an erroneous e-mail offering partial season ticket plans to folks on the team's season-ticket wait list. As we see it, it's a good thing that the marketing partner didn't send someone in the ticket office an e-mail with a pornographic video attached to it.
By the way, the story was first reported by Tim Lemke of the Washington Times.