I do try to bring a balance on the subjective side between the "what have you done for me lately" as well as the "overall career". Just as I try to analyze the talent along with the potential.
All four areas are important in my book. Some people, like Crash, want to limit the scope... but only when it favors their belief. He'll value the post season for Ben... but make excuses of other sorts for Eli.
I prefer the holistic view