Steelers coach Mike Tomlin said Haley's resume isn't all that intrigued him during a search that he called thorough.
Haley's "genuine love" for the Steelers played a part in his joining the organization that his father, Dick, served as a director of player personnel from 1971-90, Tomlin said.
Tomlin also said Haley's "intangibles" impressed him.
"Here's a man that knows what it's about to be a Pittsburgh Steeler," said Tomlin, who introduced Haley on Thursday but didn't field questions during the news conference. "I'll always be interested in guys that know what the standard of the Pittsburgh Steelers are all about."
It didn't take Haley long to demonstrate that he is intimately familiar with that standard. When asked if he plans to put more of an emphasis on the running game, Haley smiled.
"Emphasis on winning," Haley said. "There is a very high expectation here in the city of Pittsburgh. I understand what is expected from the fans and the city of Pittsburgh. The Steelers are just such a great part of this town, and that is where my excitement is, to come back and be a part of this great tradition."