IMO, there is absolutely no question about it, this a must win game. If there is such a thing at this point in the season for a team that's 6-2, this is it. Any hopes of winning the AFC North hinge on the Steelers beating the Ravens this weekend.
Win this game and win next weekend at the Bengals and you set yourself up perfectly for the stretch run of very winnable games the rest of the way out. It all starts on Sunday though. I don't care who's healthy, who's out, who plays where you absolutely must win this game. Beating the Patriots was great, a huge confidence boost and a big win within the conference. That will be nice to have in your hip pocket later in the season but you have to split the Ravens games because their schedule is about as easy as ours is the rest of the way out.
I don't care what anyone says I'm still not sold on the Bengals. They've had a cake schedule so far. Their defense is playing very good, no question about it. Their offense though doesn't scare anyone in the AFC North overall.