For two weeks, New York Jets head coach Rex Ryan declared war on the opponent.
He proclaimed the wild-card playoff game against the Indianapolis Colts was personal. He announced this past Sunday's trilogy with the New England Patriots was personal. He challenged Bill Belichick, took shots at Tom Brady, accused the Patriots of rubbing it in the previous time they played.
But when it came to talk about facing the Pittsburgh Steelers for the AFC title Sunday night, the Jets' psychological warfare was rooted in killing them with kindness.
Rather than throw grenades, the Jets are tossing bouquets.
They respect Mike Tomlin. They won't call Ben Roethlisberger any names. They praised Troy Polamalu and James Harrison.
Have the Jets gone soft after matching last season's feat of back-to-back road victories over division champions to reach the AFC Championship Game?
Hardly. There's a difference when it comes to prepping for their next game: The Jets aren't necessarily the underdogs.
The Jets don't need to invent reasons to hate an opponent. They defeated the Steelers in Week 15. The Jets held on to win 22-17, with the Steelers reaching their 10-yard line in the closing seconds and failing to score with two cracks at the end zone.
The Jets are wise to let any Steelers doubt from that game fester on its own rather than getting the Steelers unnecessarily irritated.
Plenty of ammunition is available if the Jets were inclined. Ryan and a few of his players, namely venomous linebacker Bart Scott, have long histories against the Steelers from their days with the Baltimore Ravens. Roethlisberger had a controversial offseason -- if the Jets wanted to go there.
Jets cornerback Antonio Cromartie inflamed last week's pregame festivities when he called Brady an "ass----." Ryan added his own criticisms of Brady, accusing the MVP favorite of taunting.
Cromartie and Ryan expressed nothing but admiration for Roethlisberger on Monday.
"He's tough, everything you look for, a competitor," Ryan said. "He's anybody's kind of quarterback. Anybody would love to have that."
Jets defensive lineman Trevor Pryce said it's an "honor and a privilege to play against [Roethlisberger], it really is."
Jets cornerback Darrelle Revis was asked if he had a message he wanted to send to Roethlisberger.
"We'll see you on Sunday," Revis replied. "Ya'll guys know me. I don't get into that, 'You're an a-hole' and all that stuff. I don't do that. I respect guys, and I know he's a great quarterback, and I can't wait to play against him."