Upon further review, NBC officials announced today the Steelers-Cardinals Super Bowl XLIII attracted the largest audience in television history.
Using official national ratings supplied by Nielsen Media Research -- overnights released yesterday termed the 42.1 ratings around average by Super Bowl standards -- NBC recalculated the final numbers and concluded that a record 151.6 million viewers watched at least part of the Steelers' 27-23 triumph over Arizona on Sunday. It was a figure 3.3 million higher than the previous NFL championship, New York Giants-New England Patriots one year earlier.
NBC said 98.7 million viewers were tuned into its Super broadcast on average, which likewise topped the previous year's projected total.
The numbers:
Most viewed TV programs in history (total viewers):
1. Super Bowl XLIII, Steelers-Cardinals 151.6 million (2009)
2. Super Bowl XLII, Giants-Patriots 148.3 million (2008)
3. Super Bowl XXXVIII, Patriots-Panthers 144.4 million (2004)
Mist watched Super Bowls (average viewers):
1. Super Bowl XLIII Steelers-Cardinals 98.7 million (2009)
2. Super Bowl XLII, Giants-Patriots 97.5 million (2008)
3. Super Bowl XXX, Steelers-Cowboys 94.1 million (1996)
4. Super Bowl XLI, Colts-Bears 93.2 million (2007)
5. Super Bowl XXVII, Cowboys-Bills 91.0 million (1993)
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