If you're a die-hard Pittsburgh Steelers fan, you probably couldn't care less about who the Georgia Force's quarterback is. But the Atlanta Falcons want you to care.
The Falcons host the Steelers on Sunday, and Atlanta's front office knows that Pittsburgh has a lot of loyal fans who love to travel to cheer on their team, especially when the weather is turning colder in Pittsburgh and the Steelers are visiting a warmer city. So the Falcons thought up a novel way to screw the Pittsburgh fans who want to see the Steelers: They're forcing anyone who buys tickets to Falcons-Steelers to also buy tickets to the Falcons-Cowboys game later in the year, and to buy season tickets to the Georgia Force.
So if you're a Pittsburgh fan and want to see one NFL game, you have to pay $215 and buy tickets to another NFL game that doesn't involve your team, and you have to buy season tickets to a team in another sport. My favorite part of this is the fine print at the bottom: "Force schedule to be released later this year. Packages are available in limited quantities. Georgia Force season ticket is located in the upper level." So you're buying season tickets when the schedule hasn't even been released, and they're in the cheap seats.
Mike Florio of Pro Football Talk is a lawyer, and he says the Falcons are pushing the envelope on antitrust laws by doing this. It'll be interesting to see whether any fans take them to court, or if the NFL decides to put a stop to this practice before it comes to that.