Tailgating Product Idea
I'm part of a team of students at Boston University's School of Management tasked with developing new products. We've come up with a new idea geared toward the tailgating space - namely coolers. If you could take 5-10 minutes to fill out this brief, user-friendly and confidential survey it would be much appreciated.
Here's the link:
Also remember there are many tailgaters who like the product to have the logo of their sports team. That makes it more attractive to many people. The problem is, of course, that it jacks up the price.