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View Full Version : Steelers took the Pepsi challenge...no more Coke at Heinz Field



CowherPower
07-23-2012, 11:57 PM
If you're a fan of Coke products being part of the Steelers experience, you're in for a change. Looks like the team has signed a new deal with PepsiCo to be the softdrink of choice for the team now and Pepsi is bringing with them an arsenal of other products you'll see soon too.

Saw the article on the Pittsburgh Post Gazette today with the announcement and some details of the new deal. I wonder if Joe Greene makes a new commercial when the team gets back to the Super Bowl? lol

No matter how well Pittsburgh's professional sports teams play, Pepsi now dominates the North Shore.

The Pittsburgh Steelers this morning announced a new multi-year partnership with PepsiCo Inc., effectively shutting off the tap on the Coca-Cola products that have been associated with the football team for more than four decades.

Meanwhile, the city's growing collection of Pirates fans were already drinking Pepsi products at the ballpark.

"It was a tough decision," said Tony Quatrini, director of marketing for the Steelers, who remembers the iconic Mean Joe Greene commercial for Coke in the late 1970s and had only good things to say about the team's relationship with the soft drink giant.
PG VIDEO

But as the most recent contract expired, the Steelers opened up talks to both soft drink companies earlier this year.

Pepsi put together a game plan that appealed to team management, including bringing in the company's other brands such as Frito-Lay, Quaker Oats, Gatorade and Tropicana.

Financial details of the agreement weren't released.

The company won't be selling cereal or orange juice at Heinz Field but the marketing team could put the Steelers logo on a box of Cap'n Crunch or do some creative promotions with Naked Juice.

The next time the Steelers win the Super Bowl -- might as well plan for the big opportunities -- any PepsiCo products would have full rights to celebrate the "Super Bowl Champions" because the company also has a partnership with the National Football League.

After the last Steelers win in 2009, commemorative Coke cans couldn't use restricted terms like "Super Bowl."

Rest of the article (http://www.post-gazette.com/stories/local/region/steelers-switch-soft-drink-teams-from-coke-to-pepsi-645842/#ixzz21VbYlwGo)

steelchamp204
07-24-2012, 02:43 AM
Yawn.

JensK
07-24-2012, 05:47 AM
Wednesday.... Please hurry up! :lol:

Zachintosh66
07-24-2012, 07:32 AM
In other news... Raven still suck!

The Lakelander
07-24-2012, 08:16 AM
This totally blows! ... Pepsi is an evil organization with a design to make Americans obese ...

K Train
07-24-2012, 10:38 AM
consider my mind blown

LatrobePA
07-24-2012, 10:48 AM
Sucks, what will I mix my Jack with?

K Train
07-24-2012, 10:51 AM
Sucks, what will I mix my Jack with?

just a thought, might be outlandish....but maybe pepsi?

LatrobePA
07-24-2012, 10:54 AM
just a thought, might be outlandish....but maybe pepsi?

No fn way man! lol

SteelCityKid5
07-24-2012, 11:17 AM
So what the hell do I mix my Jack with now? Pepsi? Hell no

SteelCityKid5
07-24-2012, 11:19 AM
So what the hell do I mix my Jack with now? Pepsi? Hell no. Im with Latrobe

BubbyBlister
07-24-2012, 11:25 AM
I'm sure Ray Lewis and some of the Ravens will still have Coke when they play at Heinz.

LatrobePA
07-24-2012, 11:42 AM
I'm sure Ray Lewis and some of the Ravens will still have Coke when they play at Heinz.

You stop it now blister! Those guys are clean and have never ever done anything wrong! Ray is a preacher!

BubbyBlister
07-24-2012, 11:46 AM
Haha Latrobe.

scudmissile29
07-24-2012, 03:31 PM
rest in peace vodka and coke.

limit the ravens to the taste and satisfaction of **** in their own "away team pen" section in the corner of the stadium.

LarryNJ
07-24-2012, 03:49 PM
Switch to Vodka straight it's awesome! Or jack straight.

I haven't had a Coke in at least 20 years, the stuff is way to sweet. I seldom drink soda (pop) but if I do it's Pepsi. Although I recently heard that Pepsi is made with "aborted fetal cells", and that is considered a normal thing to do. Sounds like a good reason to me for drinking vodka or Jack straight.

The Lakelander
07-24-2012, 04:59 PM
Mean Joe Greene and Troy Polamalu should feel cheated on!

Two of Pittsburgh's greatest faces of corporate sponsorship just got dissed!

This is like the Chicago Bulls wearing Pro Keds!

BlitzburghRockCity
07-24-2012, 08:17 PM
Switch to Vodka straight it's awesome! Or jack straight.

I haven't had a Coke in at least 20 years, the stuff is way to sweet. I seldom drink soda (pop) but if I do it's Pepsi. Although I recently heard that Pepsi is made with "aborted fetal cells", and that is considered a normal thing to do. Sounds like a good reason to me for drinking vodka or Jack straight.

And Coke will melt corrosion off car batteries too...none of it is healthy for ya, I'm a Dr. Pepper guy mostly but if it comes down to Coke or Pepsi then I'm Pepsi all the way.

LatrobePA
07-24-2012, 08:21 PM
All soda will eat away your inners!

BlacknGold Bleeder
07-24-2012, 09:55 PM
Woo hoo I'm a Mountian Dew fan!!

K Train
07-24-2012, 10:08 PM
This is like the Chicago Bulls wearing Pro Keds!

not even in the same universe as this lol

BlacknGoldHaze
07-25-2012, 07:53 PM
Mean Joe Greene and Troy Polamalu should feel cheated on!

Two of Pittsburgh's greatest faces of corporate sponsorship just got dissed!

This is like the Chicago Bulls wearing Pro Keds!

Tell it Lake!! :yellowthumb: