View Full Version : Rashard Mendenhall's twitter comments cost him endorsement deal

05-06-2011, 08:08 AM
Mendenhall's tweets cost him endorsement deal with Champion:

Rashard Mendenhall (http://www.nfl.com/players/rashardmendenhall/profile?id=MEN393702)'s candid tweets about Osama bin Laden's death and the 9/11 terror attacks cost him an endorsement deal.

Vic Carucci says Rashard Mendenhall has become an example of the risks that social media can present to outspoken pro athletes.

Athletic apparel manufacturer Champion announced Thursday that it had dropped the Pittsburgh Steelers (http://www.nfl.com/teams/pittsburghsteelers/profile?team=PIT) running back after he questioned the celebrations of bid Laden's death and expressed his uncertainty over official accounts of the Sept. 11, 2001 attacks in New York, suburban Washington and Pennsylvania.

Spokesman Matt Hall told USA Today (http://content.usatoday.com/communities/gameon/post/2011/05/rashard-mendenhall-fired-by-champion-over-osama-bin-laden-comments/1) that the company was "ending our business relationship" with Mendenhall because it didn't believe he "can appropriately represent Champion." Mendenhall had endorsed the company since 2008 and signed a four-year contract with it earlier this year.

Mendenhall responded Monday on Twitter to the joy greeting last weekend's announcement that a U.S. military team had killed bin Laden in a Pakistani mansion. He first tweeted, "What kind of person celebrates death? It's amazing how people can HATE and man they have never even heard speak. We've only heard one side...," and followed with tweets questioning what really happened -- "I just have a hard time believing a plan could take a skyscraper down demolition style" -- and encouraging his followers on the social platform to "think."

A firestorm of controversy erupted around Mendenhall, who on Wednesday clarified and apologized (http://www.nfl.com/goto?id=09000d5d81fabcfd) for the tweets.

That didn't stop Mendenhall from losing his endorsement deal with Champion, which released this statement:

"Champion is a strong supporter of the government's efforts to fight terrorism and is very appreciative of the dedication and commitment of the U.S. Armed Forces. Earlier this week, Rashard Mendenhall, who endorses Champion products, expressed personal comments and opinions regarding Osama bin Laden and the September 11 terrorist attacks that were inconsistent with the values of the Champion brand and with which we strongly disagreed. In light of these comments, Champion was obliged to conduct a business assessment to determine whether Mr. Mendenhall could continue to effectively communicate on behalf of and represent Champion with consumers. While we respect Mr. Mendenhall's right to express sincere thoughts regarding potentially controversial topics, we no longer believe that Mr. Mendenhall can appropriately represent Champion and we have notified Mr. Mendenhall that we are ending our business relationship. Champion has appreciated its association with Mr. Mendenhall during his early professional football career and found him to be a dedicated and conscientious young athlete. We sincerely wish him all the best."

05-06-2011, 09:02 AM
Twitter costing him major $$$....lol

05-06-2011, 09:18 AM
Understandable. Stupid, but in this day and age, understandable.

05-06-2011, 09:31 AM
We sincerely wish him all the best."

Translation.. Good luck dumbass! :)

Not surprising at all.

"I just have a hard time believing a plane could take a skyscraper down demolition style" -- and encouraging his followers on the social platform to "think."

Did he ever address this comment in his response? I think in his first interview the reporter should ask him.

"What do you think caused the towers to fall Rashard?"

05-06-2011, 01:43 PM
Retard Rashard. That was a real stupid move dog. Soon to be EX steeler. Well, maybe not so soon?

05-06-2011, 02:02 PM
Some of Ben's endorsement deals were cancelled as well when he went through his troubles last season. Just goes to show how careful you have to be when you're in the spotlight because nowadays there is virtually nothing that goes unnoticed in the lives of high profile players.

The Steelers won't trade or release Rashard, let's just squash that rumor. I saw another site asking the same thing to their readers as well. If the Rooney's can put up with what Ben did and stick by him, they'll hang with Mendenhall as well. He made his clarifications, said his peace, it's over now.

05-06-2011, 02:08 PM
Well, that is the cost of stupidity. Yeah, there's free speech, but he has to recognize the fact that he is a high profile individual and people will take note of anything that he says that could be a perceived as controversial.

K Train
05-06-2011, 02:36 PM
champion? lol

05-06-2011, 02:39 PM
champion? lol

Don't laugh it was a big 4 figure deal he lost! :lol:

Big T
05-06-2011, 02:57 PM
Retard Rashard. That was a real stupid move dog. Soon to be EX steeler.

http://files.sharenator.com/wpid_picard_facepalm_RE_The_world_according_to_Ame rica-s921x606-115737.jpg

05-06-2011, 03:00 PM
There's no way he gets released or traded over this. It was really a minor thing made bigger than it should have been by the media and bleeding hearts. This wonderful country gives people the right to look stupid if they choose. :grin1:

Real Deal Steel
05-06-2011, 11:58 PM
I like that. Yes you have the right of freedom of speech..but you must be prepared for the consequences of saying stupid and un-thought out comments.

Phenomenal TJ
05-07-2011, 12:11 AM
The only piece of Champion gear I've got is my old high school jersey...lol.

I'm sure he's sweating it a great deal in the financial sense.

The only reason this is even an issue is because there is quite literally nothing bigger or better to talk about at the moment. If free agency was in effect, it wouldn't have gotten this blown up.

05-07-2011, 12:48 PM
Rumors are swirling about this company only doing this as a PR move, I mean think about it, have you ever woke up in the morning and said, you know what I'm going to go to Walmart and buy a pair of Champion shorts?? NO, so now when you're at Wallyworld you won't just notice the 2 yr old child running around in a diaper only with no shoes!! lol

05-08-2011, 12:11 PM
Good. Maybe this will teach him and some of the rest of the Steelers a lesson. Don't post stupid things on your Twitter, fool!

05-08-2011, 10:05 PM
It ok to voice your opinion, but be ready for the ramifications and consequences of your opinions

05-08-2011, 11:19 PM
A little bit floating around about some of his teamates don't really care for him, some of which would like him to become a Raven so they can hit him twice a year...

Local radio station has a few friends on the inside...